25 plus years in merchant services.
I been self employed business owner for all my adult life. I owned a dry cleaning business in the 70's -80's, been a stockbroker with 7 / 63 license in the 80's. Most business owners relate better to other business owners.
In 1991, Before cell phones and internet as we know it today, I assisted new and existing business achieve success. First, as a top credit card processing telemarketing sales rep for Cherry Payment Systems. Later, I migrated to Cardservices International, which today is known as First Data Independent Sales or FDIS.
In the mid 90's, I realized most credit card terminals, software and processing services were NOT merchant friendly or affordably. Working for someone else meant selling only the products and services told to me by my superiors. I decided to take charge of my own destiny, like you, I became "The Boss" and went out on my own...again. I found a company that was owned (holding company more precisely) of an acquirer bank Woodforest National Bank, listed on Visa and MasterCard's websites as a top acquiring bank for all 50 states and Headquartered in Texas. After reading about their rich history and their innovative ideas of being the first bank to have branches in Wal-Mart's, I knew this company was for me. They allowed me to this day to be able to provide the best services out there...not just the ones they want me to market. Today, over 20 years later, I can say I made the right choices. I am independent, the products I sell are second to none and most of my clients refer me to people they know and even to their sons and daughters that are now taking over the family business. Thanks to all the referrals from happy customers, my marketing budget is small. Because of lower overhead, our services are comparable higher in quality and lower in cost. I don't need phony 'likes' on FaceBook. I do not subscribe to it. I admit I been very fortunate. However if you are just starting, do not neglect advertising and marketing.
With 20 plus years in merchant services, we have the reputation and quality you want. PLUS our products and services almost sell themselves.