Includes: ENCRYPTED card reader $155.00 
First years De-Cryption License ($30.00)

About JOHN LORD 

    Today, I am considered by many of my peers as one of the pioneers that broke ground introducing "electronic processing" to small business's.  In the early 90's, business like car repair shops, deli's , HV A/C's...either had no credit card service....or was still mailing credit card slips to the bank to get paid.  Back then, only 45% of small business accepted credit cards electronically, 5% by phone and 0% over the internet (Al Gore had not perfected the internet yet for eCommerce ).    Today, it would be hard to find any business not benefitting from accepting credit cards.  My background, Independent, self reliant, Not the type of person that can take orders, I purchased and operated a Dry-cleaning plant for 10 years before I sold it.  I mention this to show my personnel experience as a merchant dealing with consumers and the feeling of self reliance and in control of my own destiny.  While taking CFP courses, I worked for a Company called Cherry Payment Systems which was where I got into credit card payment processing industry.  They telemarketed business's to get them to accept credit cards in their business.  They gave me a script to follow.  I decided to freelance and  I connected better with the small business owners...possible because I too was a business owner and could relate to the concerns they had.  Cherry Payment Systems wanted to fire me for not following their script, but because I generated the most sales, they let me continue.  I have to say I was one of the top if not thee top telemarketer for the company.  I still felt I needed to do more than sit at a desk and be on the phone all day.  Later I jumped to Cardservices International, another credit card processing services, which is now an ISO of First Data . .  I generated my own leads and then went out to meet the business owners.  That was fun and paid the bills too.  Still I was restless.   I was limited to certain types of credit card terminals and programs with them.   I decided to be my own boss again and started my own business.  I was now able to provide the right equipment and services that matched my clients needs.  I also teamed up with a Merchant service provider which did not restrict me in any way and allowed me the freedom to provide the right service with the right equipment and software.  I eliminated the gimmicks, games, and offered a quality package at a fair price.  Since then and now, through word of mouth mostly, I get referrals from Bankers and "Other Services" (which I can not name) wanting to do the "right thing " for their clients and depositors.  My business plan that made my company grow, and being called a  "Guru" by some of my peers, was partly by "Cherry Picking" all the products and services in the market. Through comparison, I brought my expertise, knowledge and experience and communication skills that is lacking in today's "sell and run away" sales representatives that don't have business ownership experience.  I feel I am an  example of that saying  "  If you have a great product, people will find you and come to you".  Today, most of my sales are done over the Phone, Internet, email and fax.  I still provide the personal service as before and merchants referring other merchants to me is proof.